Mental health is often hushed and stigmatised in a country as large and diverse as India. In an effort to keep up with the fast-moving lifestyle, many of us – especially the millennials – tend to overlook the effect it has on our mental wellbeing, physical health, or work-life balance. According to a World Health Organisation (WHO) estimate, India has the largest share of people with mental health disorders, followed by China and the US. Moreover, between 1990 and 2017, one in seven people from India suffered from mental illness ranging from depression, anxiety to severe conditions such as schizophrenia, according to a study. However, 2020 saw another wave of mental health attributed to the fear arising from the pandemic and the isolation due to the ensuing lockdown.
To address the issue, Indifamily Foundation started the initiative Pehla Sukh – India Wellness Movement during the pandemic to impact individuals through innovation. The Indifamily Foundation aims to make a positive societal impact through diverse community engagement initiatives such as Seed Rakhi, Ek Chitthi, and Folk Fusion which have created employment, empowerment, and awareness. Pehla Sukh is supported by core team members of Indibni – Nitin Jain, CEO, Indibni Pvt Ltd, under the mentorship of Naren Bakshi (Co-founder, ICC-CWC), Wg Cdr VK Kala, Somnath Chatterjee (Co-founder, ICC-CWC), Premlata Sand (Chair, Indifamily Foundation), Basant Jain (Co-chair, Indifamily Foundation), Divya Jain (Managing Trustee, Indifamily Foundation), Adi Guru Das, and Jitendra Gautam. Its mission is to impact five million people by 2025, educating them towards a holistic and healthy lifestyle. The online initiative is supported by the Silicon Valley’s India Community Centre-Crack the Wellness Code (ICC-CWC) and is driven by Indifamily Foundation, which is based out of Jaipur, Rajasthan.
Driving mental health awareness
Pehla Sukh aims at imparting holistic health driven by – personal (mental and physical), professional (financial and work), people (family, friends and society), passion (desires and ambitions), purpose (nature, spiritual and meaning of life).
“We enhance community wellbeing by championing the mission of educating, inspiring, empowering and impacting the disadvantaged sections, and all those in need of wellness best practices and preventive care,” Founder and CEO Nitin Jain tells SocialStory.
Pehla Sukh – India Wellness Movement aims to reduce risks and healthcare costs through a paradigm shift – from diagnosis, treatment and cure, to screening, prediction and prevention – enabling the transition from reactive to a proactive model of healthcare. It offers guidance, content, best practices and resources (selected speakers, partners and practitioners) to improve the wellbeing of members through specified circles and support groups across large target groups with extensive outreach. “We design Indian-centric customised programmes and project packages focused on evidence-based Western and Eastern wellness best practices with preventive care, diet and lifestyle, leveraging our partner – CWC’s innovative wellness ecosystem,” says Nitin. “This ecosystem comprises doctors, nutritionists, lifestyle practitioners, health heroes, coaches, entrepreneurs, institutional partners, service providers, healthtech companies, and other proactive stakeholders,” he adds.