With the popularity of pet care startups rising, the pet care sector in India is expanding quickly. Due to the shift in people’s lifestyles, these firms are now focusing on the veterinary and e-commerce sectors to better serve pet owners. They are focusing on utilising technology to provide pet owners with an efficient and cost-effective method of caring for their animals. India’s pet care market is anticipated to be worth $490 million and is projected to expand at a CAGR of 19% over the next several years. By 2025, the industry is anticipated to be worth roughly Rs 5474 crores thanks to this expansion.
How does technology support this growth?
The growth has been fueled by a number of variables, including rising pet ownership rates, rising pet populations, and rising pet owners’ disposable money. This spread has been greatly accelerated by technology. Pet owners may now track and keep tabs on the whereabouts and health of their animals thanks to tracking and identification devices for animals. Theft may be avoided with the use of this technology, which can even be used to find lost pets. With the advent of online veterinary clinics, veterinary hospitals, and veterinary pharmacies, pet health care has also become more accessible. These clinics offer both preventive and curative care for animals while also saving pet owners money on medical expenses. In India, pet insurance is also gaining popularity because it gives pet owners peace of mind in case of an emergency. The pet care sector is utilising the power of the internet in addition to these technologies. Startups may reach their clients in a terrific way thanks to e-commerce platforms. These platforms make it simple for pet owners to buy food, supplies, and other pet-related things online. This not only saves time but also guarantees that clients receive high-quality goods at reasonable costs. Additionally, these e-commerce platforms offer a broad selection of goods from various manufacturers, making it simple for buyers to discover the ideal item for their dogs.
Another important sector on which pet care entrepreneurs are concentrating their efforts is the veterinarian industry. The most crucial locations for pet owners to take their animals for treatment are veterinary clinics. Traditional veterinarian clinics, however, could be pricey and time-consuming. Startups in the pet industry are already utilising technology to offer top-notch veterinarian care at reasonable costs. Modern technology is being used to identify and treat diseases and sickness in pets.
high-tech pet care
To better serve pet owners, pet care firms in India are increasingly utilising cutting-edge technologies. They are utilising cutting-edge technologies like blockchain, cloud computing, IoT, and artificial intelligence (AI). AI is being utilised to offer pet owners individualised services. For instance, some firms are employing chatbots that are AI-powered to offer pet owners suggestions and advise on animal care. The chatbots can comprehend the particular requirements of pet owners and offer them specialised solutions. Similar to this, cameras with AI capabilities are being used to track animal behaviour and give owners information about their pets’ health and wellbeing.
Data about pets is being shared and stored in the cloud. Pet owners, veterinarians, and other pet care specialists can access this information to learn more about the requirements of their animals. Additionally, cloud computing enables pet owners to remotely access their pet’s data, allowing them to monitor their pet’s security and well-being even when they are away. Startups in the pet industry are also utilising IoT to give pets a more connected experience. Pet owners may monitor their pets’ activity and give them the care and nutrition they need by using IoT-enabled gadgets like tracking collars and smart feeders. This makes it possible for pet owners to communicate with their animals while they are gone.
In order to increase openness and confidence in the pet care industry, blockchain technology is being deployed. Data about pets may be safely stored with this technology, giving pet owners more control over the data. They may be able to access better services as a result, and the misuse of their pet’s data will be prevented.
Social media is increasingly being used to link pet owners with veterinary doctors, pet care specialists, and other pet care professionals. This makes it easier for pet owners to get the knowledge and guidance they require for caring for their animals.
