Meta Discloses AI Ad Creation And Performance Prediction Tools

On Thursday, the business unveiled the “AI Sandbox” for advertisers to test prototypes of products utilising artificial intelligence. According to the company’s blog post, the tools will first generate different text for ads that cater to different demographics, create alternative backdrop images based on the words provided, and automatically resize ad images to account for platform changes. To test the tools, Meta is collaborating with a small number of marketers, and it plans to progressively open up access starting in July.

A new AI-based model has also been unveiled by Meta, the company that owns Facebook and Instagram, to assist businesses in forecasting the effectiveness of advertisements using a larger data set than previously. The technology, known as Meta Lattice, reportedly improved performance for advertisers in early Instagram tests.

In order to revive development in its primary digital advertising sector, Meta has been under pressure. The business announced revenue growth last month after experiencing sales reductions for the first time ever for the prior three consecutive quarters. The first-quarter data points to the potential end of a challenging period in which a shaky economy reduced marketing spending and iOS privacy rules from Apple Inc. reduced the effectiveness of mobile ads.

At the same time, the entire IT sector has been working to satisfy customers’, investors’, and analysts’ growing desire for AI-based technology. Digital advertisers, especially performance-focused growth marketers, have a voracious need for solutions that may improve the effectiveness and efficiency of ad creation.