In recent times, there has been a notable increase in fraudulent activities involving deepfake technology, shown by the widespread dissemination of a digitally manipulated video featuring a prominent Indian actor across several social media platforms. The Ministry of Electronics and Information Technology (MeitY) has issued an advisory to social media businesses, pushing them to proactively address the issue of deepfake content. The government has issued a cautionary notice to social media intermediaries regarding the potential consequences of their failure to promptly remove deepfake content from their platforms. These repercussions may include the loss of safe harbor rights.
Protective Measures Against Deepfake Content
In contemporary times, the proliferation of deepfake content has raised significant concerns over its potential negative consequences. As a result, the implementation of protective measures has become imperative in order to mitigate the risks associated with this phenomenon. This academic discourse aims to explore and According to Aaron Bugal, the Field CTO for Asia Pacific and Japan at Sophos, the utilization of digitally signed movies may serve as a viable method for validating content that can be trusted. This approach, akin to the utilization of certificates for the purpose of validating website security and email communications, has the potential to assist in the validation of digital material. With the continuous advancement of technology and the reduction in production time for deepfakes, the establishment of a robust validation method for verifying the authenticity of material is becoming ever more crucial.
The role of the government in mitigating the proliferation of deepfake scams
The Indian government’s strict guidance to social media corporations represents a positive measure towards mitigating the proliferation of deepfake content by curbing data exploitation. The government’s objective in addressing deepfake frauds is to safeguard individuals and mitigate the dissemination of misinformation via manipulated media.
