The shift to automation and the application of analytics in the recruitment industry has been a major turning point, resulting in a surge in demand for new-age technology. While recruiters have difficulty finding the right match for their vacancies, job seekers are having difficulty finding suitable work.
There is a difference between how recruiters search for candidates and how job seekers search for work. The need for streamlining the process of targeting the right candidate has emerged during the pandemic.
This has set a new benchmark for recruiters to save costs and attract the highest quality of talent.
HIRING TOOLS
Employers must adopt data-driven technology and recruiting tactics to locate the top applicants to close the skill gap. Data gives new opportunities for talent acquisition and makes it easier for businesses to choose the best applicants.
This information is at the heart of streamlining and enhancing the hiring process. The AI-powered hiring tools use predictive analysis to collect data from employees from various sources such as social media, user search interests and other sites and compare it to position requirements to find the best candidates for a job.
PROGRAMMATIC JOB ADVERTISING
Programmatic job advertising plays a critical role in enabling firms to find the best candidate by gathering and analyzing enormous quantities of data from several applicant sources and placing laser-targeted ads for maximized output.
This broadens the pool of potential employees for businesses. The rule-based approach provided by this mode of advertising plugs the gaps between employers and potential employees, thereby fostering the best match.
Programmatic job advertising employs Artificial Intelligence, Big Data, Machine Learning, and Predictive Analytics to target the right audience within the employer-defined budget. Placing job ads accurately is only one component of a larger recruitment strategy.
COST-EFFECTIVE
To maximize ROI it is recommended to send job adverts to targeted platforms using programmatic technology than wasting time monitoring the recruitment across hundreds of employment sites.
A simple and cost-benefit analysis of programmatic job advertising indicates advantages such as minimizing the time required for hiring, reducing the cost wastage arising from cold-calls and walk-in interviews, providing flexibility, and eliminating the errors arising from human bias in selection.
REMOTE HIRING
Furthermore, this tool also helps in remote hiring, which has become a prerequisite in today’s disrupted times and encourages diversity and inclusiveness in the talent pool. The data-driven approach enhances the traffic to the website and ensures only the most qualified job-seekers with appropriate attributes are onboarded.
In addition, to address the talent shortage, companies may need to complement external hiring with training, up-skilling, and re-skilling people to match the requirements of a particular post through Internal Job Postings and Lateral Hiring.
By accumulating data on individuals who have the requisite talents, programmatic job ads technology can assist firms in strengthening employer branding, improving candidate experience, and retargeting potential applicants.
Source: indiatoday.in
