India’s First AI-Driven Multichannel Marketing Campaign Is Launched By Times Prime

Times Prime, a lifestyle app, has started its first omni-channel AI-generated campaign for its new tagline, “Mighty Membership.” The initiative, which is accessible to all Times Prime subscribers, leverages AI to make members of the community seem larger than life. For the first time ever, AI-created visuals will be used across billboards, social media, and other channels in a campaign developed with partner agency BBH India.

Times Prime’s business head, Harshita Singh, described the campaign as “Times Prime: The Mighty Membership,” which highlights the amazing daily benefits that make members’ lives really powerful. With the help of the amazing art photographer Pankaj Arora and our partner firm BBH India, we were able to develop an AI-generated campaign that flawlessly captures the essence of “mighty” in every contact. Additionally, we take great pride in being India’s first company to use AI in outdoor advertising.

The advertising campaign uses various AI-generated graphics to highlight the many advantages of Times Prime membership. The variety of experiences available to members includes subscriptions and rewards for news, movie premieres, gourmet dining, and networking events, as well as entertainment, lifestyle, and entertainment.

Advertising photographer Pankaj Arora said of his experience working on the innovative campaign: “Harnessing the power of AI to create compelling visual content for the ‘Mighty Membership’ campaign has been hard as well as an absolute thrill for me. This will be another achievement for Times Prime, which has always been at the forefront of providing its members with extraordinary experiences.
The Mighty Membership effort will use an omnichannel strategy that includes digital, social, outdoor, and engagement channels. The campaign will also include a major communication revamp, changing the tone and manner of Times Prime’s communications to one that is more focused on the top brand partners it works with and the daily “mighty” experiences they enable.

“We are excited to be creatively affiliated with this campaign because it is the first of its kind to use AI to create visually engaging material. ‘Mighty Membership’ will just take it a level further,’ said Radhika Burman, Vice President, Head, Delhi, BBH. Times Prime has always been a pioneer in marketing campaigns.