The “Why am I seeing this ad?” feature from Meta is being updated to give more information about how user behaviour on and off its technologies may influence the machine learning models it employs to create and deliver the advertising people see.
Meta is launching the new version of “Why am I seeing this ad?” globally on Facebook initially, with intentions to include Instagram later.
The “Why am I seeing this ad?” function on Facebook will now feature the following:
Information broken down into subjects about how your behaviour on and off our technologies, like like a friend’s Facebook post or visiting your favourite sports website, may affect how the machine learning models we use to create and deliver the advertising you see are structured and delivered.
New instances and examples that demonstrate how our machine learning models connect numerous topics to provide relevant advertisements to you.
Additional ways to access our ad controls The “Why am I seeing this ad?” feature now includes more pages from which you can access Ads Preferences.
To collect feedback on the transparency improvements they would like to see made to its ad system, Meta worked extensively with external privacy experts and policy stakeholders from around the world. The consensus was that it should be more open about how its machine learning models influence the advertisements that users view on its services.
We pledge to employ machine learning models ethically. Being open and honest about how we utilise machine learning is crucial because it guarantees that consumers are aware of its use in our ad system and are aware of the kinds of data it uses. We want to promote accountability and make users feel more secure by being more open about how our machine learning algorithms distribute ads. The modifications we’re making to “Why am I seeing this ad?” are in response to user input and are intended to give users clear information about the machine learning models that influence the advertisements they see, according to Pedro Pavón.
“These new functionalities are the most recent development in our ongoing “Why am I seeing this ad?” evolution. We’ll keep working to make our ad transparency solutions better and look for new approaches to help people understand how we use technology and data to serve them advertising, Pedro added.
