As tech behemoths continue to make headlines with fresh discoveries every day, the AI race is getting more competitive. It appears that Google will soon outperform its competitors. In an interview with The Wall Street Journal, CEO Sundar Pichai predicted that the latest developments in conversational AI would certainly boost the Google search engine.
His remarks are noteworthy because they come at a time when Microsoft, Meta, and many other tech firms are rushing to incorporate AI technologies into their goods and services.
Would users be able to interact with LLMs while conducting searches on Google? Sure,” Pichai was reported by the news source as saying. Pichai denied claims made in the same interview that the search engine behemoth was in danger from chatbots.
Large language models (LLMs) that can process and react to questions in natural language with human-like answers have been created by the Google Inc. firm. The technology has not been integrated into the company’s search, which generates more than half of its income.
Google had given hazy signals in March about its intentions to include AI into its search engines, but there was no detail on the timetable. The announcement coincided with the debut of Google’s ChatGPT competitor, Bard.
Microsoft recently included ChatGPT into its Bing search engine. Microsoft has invested millions of dollars in OpenAI, a leader in artificial intelligence. Now, this provides Microsoft the advantage over Google search, which still uses the traditional search methodology.
As if Microsoft’s integration of ChatGPT into Bing were not trouble enough, Google appears to be in more problems as it is currently under intense pressure from investors to reduce costs. The corporation has previously stated that it will lay off close to 12,000 workers, or around 6% of its total staff.
Google is struggling with concerns about inflation and the recession in addition to the competition. Pichai’s remarks, though, might soon provide the search engine behemoth with some relief. Yet it is still unclear how Google would incorporate LLMs into search to set itself apart from its rivals.
