Alphabet and Google CEO Sundar Pichai announced on Thursday that the search engine will soon have cutting-edge AI features. In its earnings call, Google touted that it is the organisation responsible for the current generative AI frenzy and revealed plans to further integrate the technology into the bulk of its products, including some cutting-edge AI features in Gmail. The inclusion of these cutting-edge AI capabilities in Google products seems to have eliminated a danger that was posed by the Microsoft-OpenAI partnership.
To maintain its top position, Google intends to introduce cutting-edge AI technologies. In an effort to compete with ChatGPT, the well-liked chatbot supported in part by Microsoft, Google is reportedly testing some of these capabilities on staff as part of a “code red” strategy. They take into account the “Apprentice Bard” chatbot in addition to fresh search desktop layouts that might be applied to a question-and-answer format. He mentioned LaMDA, or Language Model for Dialogue Applications, a dialogue technology developed by Google, and said that “very soon, people will be able to directly interact with our newest, most powerful language model as a companion to Search, in creative and inventive ways.” According to Pichai, the company will make the huge language model public “in the next weeks and months” so that it can get more feedback. The topic of artificial intelligence came up frequently on the company’s fourth quarter results call, according to officials. “AI is the most significant technology we are working on now,” Pichai said in his introduction.
As the corporation faces with pressure on its core advertising business and a competitive threat from one of its old rivals, Google is making an attempt to highlight AI features. Google is also under pressure from ChatGPT, a late-2017 OpenAI project funded by Microsoft. Google’s primary business is web search, and the company has long claimed itself as an AI pioneer. However, as generative AI technologies like ChatGPT may provide novel answers to more complex problems, they may jeopardise the entire internet search paradigm.
