Artificial intelligence has taken over almost every global industry, inducing massive transformations
Artificial intelligence is redefining the very core of the media ecosystem. The use of AI in media has enabled companies to make data-driven decisions, powering digital transformation. The rapid surge of digital consumption is forcing the media industry to redefine its business models. Currently, there are no industries in the world that have not adopted AI to gain an edge over their competitors. Here are some of the top artificial intelligence companies that are redefining the media ecosystem.
Appier
Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s products are designed to help companies build a holistic view of their customers, understand their preferences, anticipate their actions and ultimately make decisions that lead to better business outcomes. From the humble beginnings of a four-bedroom to having a presence in 17 offices across the Asia Pacific, U.S. and Europe, Appier currently helps more than 1000 customers embark on AI-enabled digital transformation in digital marketing and process close to 30 billion predictions daily.
GumGum
GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data. The company believes that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19 markets worldwide.
Sizmek by Amazon
Sizmek by Amazon provides advertisers and agencies with solutions to create, distribute, measure, and optimize their messaging. These solutions include ad serving, creative authoring, analytics, and dynamic creative optimization solutions. Sizmek by Amazon helps advertisers to get the most out of their campaigns. The company brings together the technology, intelligence, creative solutions, and strategic service for you to create inspiring, seamless advertising that optimizes your marketing budgets and cultivates deeper relationships with your customers around the world.
IBM Watson
Built on language, automation, and trust, Watson is underpinned by a hybrid cloud platform that allows your AI to work anywhere and integrate everywhere. Through business-ready tools, applications and solutions, Watson is designed to reduce costs and hurdles of AI adoption while optimizing outcomes and responsible use of AI. This means businesses can better predict future outcomes to make more informed decisions; automate processes to empower employees to do higher-value work and engage customers with more personalized experiences; and ultimately, solve problems to create real progress that drives meaningful change for people everywhere.
Dstillery
Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Its premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery rescores candidates in and out of audiences every 24 hours, its audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive.
Invoca
Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK? Invoca has raised $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
Influential
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas.
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.
Heuritech
Heuritech’s solution allows for smoother communication and collaboration between different teams by fostering a data-driven mindset and transforming traditional decision-making. With its cutting-edge artificial intelligence approach, it supports brands in their digital transformation so they can dedicate themselves to what’s most important: creating. Using advanced artificial intelligence to translate real-world images shared on social media into meaningful insights, Heuritech empowers brands to forecast demand and trends more accurately, produce more sustainably, and achieve unprecedented competitive advantage.
NetBase Quid
NetBase Quid delivers AI-powered consumer and market intelligence to enable business reinvention in a noisy and unpredictable world. Its platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering brand, agency, and consulting services customers to make smart, data-driven decisions accurately, quickly, and efficiently. It is the trusted partner of Coca-Cola, Ogilvy, T-Mobile, United Airlines, and YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG, and The New York Times.
Source: analyticsinsight.net
