Do you use Instagram, Facebook, Twitter, etc., to create an audience, generate interaction with your business and products, and turn prospects into leads and sales?
If that’s the case, you should think about how artificial intelligence may help you boost social media income while lowering the expenses of planning, development, and management.
Continue reading to learn more about it in detail.
What is Artificial Intelligence (AI)?
Artificial intelligence (AI) is a broad phrase that encompasses a wide range of technologies such as machine learning, image processing, speech recognition, deep learning, and others. However, at its most basic level, AI technology enables computers to do particular cognitive tasks on par with or better than humans.
For example, AI-powered object detection algorithms in self-driving vehicles can detect impediments in the same way that humans can, allowing the machine to take control.
Your favourite voice assistant, such as Alexa or Siri, interprets your statements as if they were spoken by another person and then answers in kind—all thanks to artificial intelligence. Amazon and Netflix utilise AI recommendation algorithms to suggest items and movies that you might enjoy, making an assumption about your tastes in the same way that a fellow product or movie fan would.
Why AI Is Relevant to Social Media
AI technology is a significant component of most social media sites. As a result, AI powers the world’s most popular social networking platforms from behind the scenes. For increasing user engagement, social media networks employ modern technology and upgrades.
- Face recognition in postings and powerful machine learning technologies are used by Facebook to target people with advertising.
- Instagram utilises artificial intelligence to recognise various images. Snapchat utilises artificial intelligence to monitor characteristics and create an overlay that allows you to move your head in real time.
- LinkedIn utilises artificial intelligence (AI) to provide job suggestions and to serve particular items in your feed.
For social media marketers, artificial intelligence improves social media marketing in two major ways:
- Decrease costs: AI may help your team concentrate on more important work by partially or entirely automating some of the more labor-intensive processes that consume their time. This covers things like scheduling and posting shares, fetching relevant links and tags, and simplifying and speeding up the research process for what to post.
- Increase revenue: AI may also improve the effectiveness of your social media posts and strategy, resulting in more engagement and returns on your social media efforts. AI can assist you in determining the most effective content, the most appropriate audiences, and the best channels to use. It can even create more effective advertising for you.
9 AI Tools to Streamline Your Social Media Strategy
1. Yotpo
Another time-consuming chore that can now be managed owing to clever technologies like Yotpo is managing client reviews. Its moderating tool analyses consumer feedback and attitudes, giving you information into how to enhance your goods and services. It may also be used to increase sales by collecting important data from previous reviews and providing it to potential customers.
2. AI-Writer
AI isn’t only a data-processing technology that delegates creative labour to people; it can also be used to create content. With simply a headline, AI-Writer can produce complete blog entries. Although the material isn’t flawless, and the text output often needs some tweaking, this programme may nevertheless save content producers a lot of time when it comes to the labour of producing a new blog.
3. Exceed.ai
Exceed.ai is an artificial intelligence (AI)-powered sales tool that automates email communication and personalised conversation. This marketing automation technology tries to replicate human discussions by giving potential clients a natural experience, conversing with them, and learning their product needs before transferring the discussion to a real sales professional.
4. NetBase
Social media listening has been used by brands for decades, but NetBase takes it a step further by including machine learning and artificial intelligence. Its artificial intelligence (AI)-powered system monitors millions of social media discussions in real time to give real-time feedback on the audience’s reaction to your newest brand news and changes. These insights may help marketers defend their brands, enhance crisis management, and increase campaign results.
5. Node
Node is an AI platform that uses data from people and organisations to anticipate how a company might engage its customers, workers, investors, and partners more effectively. The programme first establishes links between online elements such as people, goods, and companies, and then uses its algorithm to identify those who are most likely to convert or purchase. Marketing automation, management consulting, job applicant monitoring, and other applications may all benefit from these prognostic insights.
6. Atomic Reach
The AI technology from Atomic Reach is like having a content marketing assistant on staff. Its content switchover platform uses conversion optimisation and business analytics to help organisations convert their content into sales. While it can aid SEO, its findings are considerably more ROI-oriented, detecting what drives conversions and offering seamless improvements for blog headlines and tone.
7. Seamless.ai
Seamless.ai is a marketing platform that allows users to search and sift through big contact databases fast. Without the laborious process of list creation, contact research, data input, and other types of busywork, this sales intelligence application helps stack contact information (emails, mobile numbers, etc.) and then generate a list of prospects.
8. Crayon
Crayon uses artificial intelligence to automate competitive analysis. Its technology visualises competitive data in a single panel to keep advertisers up to date with the latest market news and developments, allowing them to spot patterns and make rapid, educated decisions.
9. Unscreen
Unscreen makes use of artificial intelligence to completely eliminate backgrounds from videos. Background free video used to necessitate complicated procedures, but with Unscreen, you can capture your film anywhere and then remove the background with ease. After you’ve eliminated the backdrop, Unscreen lets you replace it with a new static or video wallpaper.
Conclusion
AI aids in the measurement of performance, as well as the tracking and analysis of every action made on social media, such as recitals, customer engagement, and insights. As a result, companies have a clear view of what customers want and how they make decisions. Search history and purchasing habits are tracked by AI. Search engine optimization is also based on performance indicators. With its capacity to properly evaluate user profiles and personalize the whole user experience, AI provides flawless personalization for numerous social media platforms.
Source: analyticsinsight.net
